Why Unfurl
HR is still too often called in only after the damage has already been done.





In many organizations, HR is just an afterthought. Contracts, a system, a performance review cycle that gets pushed back every year. That works fine until the organization grows. Then it becomes clear that HR hasn’t kept pace: managers handle everything on their own, good people leave, and no one knows exactly where to start.
We take the opposite approach. We don’t start with processes; we start with what HR needs to deliver for your organization. With a background in organizational psychology, HR, and tech, we look at both the people and how the work is organized. We bring to light what’s going on, identify where the greatest impact can be made, and then help you actually implement the changes. Until it works—not until the report is finished.
We take the opposite approach. We don’t start with processes; we start with what HR needs to deliver for your organization. With a background in organizational psychology, HR, and tech, we look at both the people and how the work is organized. We bring to light what’s going on, identify where the greatest impact can be made, and then help you actually implement the changes. Until it works—not until the report is finished.
We don't stop at a PowerPoint presentation.
We started without a blueprint. And it's stayed that way .
Jolke founded Unfurl shortly after completing his studies in industrial and organizational psychology. He had few examples of how other agencies operated, so he built a unique solution for each client. We’ve gained a lot more experience since then, and together with Lizzy, he forms the core of the team. That approach has remained the same. We first look at how your organization really works and tailor our approach accordingly—not the other way around.

Who You'll Have at Your Table
No account manager to act as an intermediary. You work directly with the people who do the work. If an issue requires additional expertise, we bring in specialists from our network.

Lizzy
Partner
First listens, asks follow-up questions, and quickly identifies areas of friction within a team. Ensures that agreements are actually implemented on the job.

Jolke
Founder
He founded Unfurl shortly after graduating and prefers to sit down with the management team. He enjoys having coffee with HR professionals and shares what he learns from those conversations on LinkedIn.
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Finn
Implementation Consultant
Enjoys thinking in terms of data and systems, and turns that into something a manager can use tomorrow.

