More than 50 organizations have already joined

Managers who provide direction so that not everything falls on you.

Professionals with advanced degrees, an executive team that isn’t on the same page, or teams waiting for approval. We strengthen leadership where the problem lies: among managers, within teams, or within the executive team itself.

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Why Unfurl?

Don't you make decisions on your own? Send your management team the one-page summary →

A manager works alongside his team from behind the screen

“Our managers are now having the conversations they used to avoid.”

Skilled professionals become managers. No one teaches them how.

You usually notice it first because of one of these two things.

It all comes back to the MT

Decisions, conflicts, doubts. The management team keeps putting out fires. We help executives truly embrace their roles so that the management team can get back on track.

Conversations That Don't Take Place

About performance, expectations, or behavior. Postponed until someone leaves. We practice these conversations using real-life situations until they feel natural.

We help managers become more effective in their own work—not in a classroom full of theory.

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Do any of these moments sound familiar ?

A smiling man wearing glasses and a green sweater taking an outdoor selfie with a woman in a red leather jacket against a clear blue sky.

Rapid growth

All of a sudden, we need team leads. Who do you promote, and how do you make sure they’re up to the task?

Two young women outdoors; one is looking at her phone and smiling, while the other is holding a phone and looking at her.

New MT

A new management team or leadership structure. First, get everyone on the same page, and only then bring the organization on board.

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Teams That Get Stuck

Collaboration is strained, responsibilities fall through the cracks, and no one holds each other accountable.

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Change

Structures change, but people don't change on their own. Managers must champion and explain the change.

Leadership is developed on the job, not in a conference room

A single training session provides energy for a week. We link professional development to the real world: the conversations, processes, and decisions that managers will face tomorrow.

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Want to measure first? Start with Insights

Standard Leadership Training

Starting Point

What's Going On in Your Teams

A set schedule

Practicing with Real-Life Situations

Discussion Cycle and Tools

Following the same approach

Measuring What Changes

Level

Manager, Team, and Management Team

Only the participant

Guidance

Coaching in the Workplace

A few days of training

Stays after practice

Often subsides again

At PAY, the profit wasn't in the system, but in the conversations.

PAY asked us to implement a new performance management system. Along the way, it became clear that the greatest momentum came from the managers. They practiced with scenarios from their own teams: articulating expectations, providing specific feedback, and making agreements about development. The process, tools, and training all came together as a single change initiative.

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Read the case study

“The system helped, but the real difference came from the conversations. We really practiced those.”

A man wearing a green knit beanie and a brown cable-knit sweater, relaxing on the grass with his eyes closed.

Here's how we do it

Concise, practical, and focused on the workplace. With a background in organizational psychology, we look at behavior—not just models.

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View all case studies

Watch

We speak with middle management and executives. Where necessary, we use Unfurl Insights to gauge how teams perceive leadership.

Choose

Where is the greatest benefit: among managers, within teams, or within the executive team itself?

Practice

Training sessions and workshops based on real-life situations from your own organization. No role-playing exercises straight out of a book.

Borgen

On-the-job coaching, peer review, and regular check-ins to ensure that the new behavior sticks.

“Most managers want to do a good job. They just never learned how.”

Jolke Roozen

Founder, Unfurl

What are the challenges you face in your leadership?

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Jolke Roozen, founder

Managers who provide direction so that not everything falls on you.

Skilled professionals become managers. No one teaches them how.

It all comes back to the MT

Conversations That Don't Take Place

We help managers become more effective in their own work—not in a classroom full of theory.

Do any of these moments sound familiar ?

Leadership is developed on the job, not in a conference room

At PAY, the profit wasn't in the system, but in the conversations.

Here's how we do it

“Most managers want to do a good job. They just never learned how.”

What are the challenges you face in your leadership?

Summarize your MT on a single page.

What's the problem for you guys?