
A genuine focus on people and processes leads to hypergrowth



The HR operations were in place, but no one had ever gotten around to addressing the qualitative aspects of HR. Unfurl rebuilt the recruitment process, the interview cycle, and the surrounding processes.
Voetbal International is a publishing company where many specialists work in small teams. Contracts, salaries, and the rest of the HR operations were well organized. What was missing was a strategy to grow the organization by helping employees perform better.
The problem wasn't with recruitment, but with what happened afterward:
There was no clear strategy that linked employee development to the organization's goals.

We started with recruitment and then worked on improving the quality of our HR processes:
Managers conduct these conversations themselves. No forms involved—just a rhythm that fits the work.
The number of mismatches declined, and employee retention increased:
In addition, employees are paying more attention to their own development and to their contribution to the organization.
The discussion cycle runs independently. The focus shifts to development and advancement within the teams.