Client
International Soccer
Find out what's holding you back.
Unfurl Insights
Focus
Recruitment, interview process, personality profiles
Outcome
Higher retention, fewer mismatches, lower turnover

The HR operations were in place, but no one had ever gotten around to addressing the qualitative aspects of HR. Unfurl rebuilt the recruitment process, the interview cycle, and the surrounding processes.

Voetbal International is a publishing company where many specialists work in small teams. Contracts, salaries, and the rest of the HR operations were well organized. What was missing was a strategy to grow the organization by helping employees perform better.

Challenge

The problem wasn't with recruitment, but with what happened afterward:

  • In hindsight, new employees did not always turn out to be a good fit for the role or the culture
  • There was little real attention paid to employees and their development
  • Discussions took place sporadically and lacked a common thread
  • The departure often came as a surprise

There was no clear strategy that linked employee development to the organization's goals.

Approach

We started with recruitment and then worked on improving the quality of our HR processes:

  • Use personality profiles to ensure that new hires align with the company culture and the job profile
  • Redesigning Recruitment, Onboarding, and Offboarding
  • Establishing a series of discussions that focus on the employee, his or her development, and his or her contribution to the organization's goals

Managers conduct these conversations themselves. No forms involved—just a rhythm that fits the work.

Solution

The number of mismatches declined, and employee retention increased:

  • 95% of new hires are still employed after their first year
  • Average length of employment: five years
  • Replacement demand back to 5%

In addition, employees are paying more attention to their own development and to their contribution to the organization.

Next Steps

The discussion cycle runs independently. The focus shifts to development and advancement within the teams.

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